There are over 6 billion mobile subscribers world-wide, which
translates to approximately 87 percent of the global population! In North America, 55 percent of internet
users accessed sites using a mobile device. A surprisingly large number — 31
percent — of these mobile internet users say that's the primary way they access
the web. This is a large and growing audience whose needs aren't being met by
traditional desktop experiences. Have you ever tried to connect to a business web page
that isn’t mobile friendly? It’s rarely
a good experience, and is certain to inspire the visitor to click to a
competitor site that is. Although many
large businesses have websites that are "mobile friendly” small and medium
sized businesses do not. Assuming this trend will continue, and evidence clearly
indicates that to be the case, it’s a good bet that almost every business will
a mobile version of their webpage within the next year so as to not miss our on
the growing number of mobile surfers, searchers, and purchasers. 
 
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